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Like many I am reading the Rio + blogs with interest; I had understood from much of the coverage that governments may have given up, so I am welcoming the positive reports from my Friend Sue Riddlestone in All the ingredients for the future we want.
We know that it is down to us and our own leadership to make the difference. Whilst ecological citizenship may well be the way forward, it is up to us to make this desirable. That is why I was so enthusiastic and eager to hear of the clear leadership that Marc Bolland gave at last weeks Marks and Spencer Plan A event in terms of engaging with consumers.
But we have to make sure a sustainable future is desirable. Whilst talking to our greener participants about the Green Deal, nearly a third told us that cost was a big barrier to going green – yet we know that the most effective thing we can do is turn the heating down. Just one degree would save us 10% of our fuel bill - and that doesn’t cost anything.
This takes me back full circle - why aren’t we doing something that is clearly in our own best interests, short term and long term? Now I am reminded of our rationale here at LSx - why people act the way they do and how to harness change for the better.