Partner Organisations

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Thames Water and UCL

Funded by

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Thames Water

Year

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2014 – 2016

Location

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Power Centre Church, Mitcham; Laxmi Narayan Hindu Temple, Hounslow; Copleston Centre Church, Southwark; Nigerian Muslim Centre, Lewisham; East London Mosque, Tower Hamlets; Guru Nanak Nishkam Sewak Jatha, Hounslow

Brief

We developed a communication toolkit for working with faith groups from different cultural backgrounds. The toolkit was designed to help Thames Water (and other water companies) inspire people to use less water as they cook or clean or use water any other way in their homes.

The toolkit covers the following:

  • Key defining features of the faith group, especially in relation to how they value water and the use of resources
  • Key teachings and values that can encourage water efficiency, including religious seasons and festivals
  • Water saving campaigns, ideas and key messages that could be well received with certain members (segment) of the group, to enable people to use less water as they cook and clean in their homes
  • Identifying the most appropriate individual, institution or messenger to become exemplars in their community

The toolkit is underpinned by focus group research with seven communities from five of London’s major faiths – Judaism, Christianity (both the Anglican and Pentecostal traditions), Islam (both Bengali and Nigerian Muslim communities), Hinduism and Sikhism.

Achievement

7 communities across 5 faith groups engaged

Runner up in the Waterwise UK Water Efficiency Awards 2016

Testimonial

Working with LSx has enhanced our customer insight, improving our understanding of everyday household water use and awareness across a diverse range of faith and cultural backgrounds.

Richard Aylard, Thames Water