Partner Organisations

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Sustain/London Food Link, Newham Food Access Partnership, East London Food Access, Greater London Authority

Funded by

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Big Lottery Fund

Year

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2008 – 2011

Location

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Heath, Barking and Dagenham; Brownswood Park, Hackney; Lark Hall, Lambeth; Limehouse, Tower Hamlets; Wormholt and White City, Hammersmith and Fulham; South Acton, Ealing

Brief

Meaningful behaviour change towards healthier eating is not only about learning what’s good to eat, and how to cook it.  Healthier options need to be easy and convenient to buy too.  Through Buywell, Well London set up local food co-operatives and worked with local convenience stores, to make fresh produce available at affordable prices in convenient locations.  Buywell reached over 7000 people via food co-operatives that earned an average of £847 per area, per quarter.

We learned that food co-operatives need to be set up in a place with high footfall, and be frequented by as many local residents as possible to be able to move produce as quickly as is needed.  Linking the project up to existing local projects, social enterprises and community groups was effective at helping achieve this.

Achievement

5 new locally run co-operatives set up

9 businesses and cafes supported to increase sales of healthy food

Doubled the weekly fruit and veg sales across the 6 convenience stores participating in the Buywell Retail project

43% of customers said they ate their 5 a day after the intervention, which is 22% higher than the London average of 21%

4 cafes were supported with nutrition advice to gain Healthier Options Food Award

Testimonial

I knew that residents would be turned off by big changes to the menu so I’ve done little things to make their food healthier. I also change the menu every day so there’s lots of variety and nobody gets bored.

Nada Subramaniam, Catering Manager, Anchor House