Joe started his career in the union movement before moving into business, initially at Mars. He was elected to Haringey Council in January 2009, and went into the Cabinet in May 2010. Joe left his job in business in 2010 to put his skills and experience to use to serve in the Cabinet with responsibilities for Finance and Carbon Reduction. There he has focussed on mitigating the substantial cuts to the Borough’s budget by the Tory-led Coalition government, and is leading the charge to make Haringey London’s Greenest Borough.
Joe made sure Haringey was the first local authority to sign up to Friends of the Earth’s pledge to reduce its carbon emissions by 40% by 2020. It’s anticipated that Haringey’s carbon-reducing plans could lead to the creation of a green economy in north London that will create up to 15,000 jobs.
In 2008, he was selected as the Labour candidate to run against David Cameron in Whitney.