Staff Members

Gail Freeman – Interim CEO

By November 15, 2016 No Comments

Gail is LSx’s Interim CEO. Gail has worked at LSx since 2004 (almost since its birth) developing a variety of events, campaigns and action research programmes to help make London a more sustainable world city, across a number of areas.


Her achievements include:

·        Securing funds for and leading groundbreaking projects to make London a more sustainable city. In 2018 Gail successfully co-designed and secured a 3 year £340k Big Lottery Fund grant for a new wellbeing programme for Brentford, West London. Gail was also instrumental in developing the Well London programme which has pioneered a whole community approach to improving health and well-being. She has also overseen LSx’s air quality programmes working with schools and communities.

·        Research and Evaluation. Gail is also experienced in designing qualitative and quantitative research in relation to sustainable lifestyles and business practices. She has supported a number of organisations from the National Union of Students to Groundwork to local authorities to help them measure and evaluate their work to shift attitudes and behaviours. She recently designed and delivered qualitative research for Lewisham Council to better understand ways to encourage householders in SE London to integrate energy efficiency measures as part of their home improvements. She has also coordinated research with culturally diverse communities across London to help organisations such as Thames Water to develop customer insight and encourage practices such as water saving.

·        Communications for Sustainable Development. Gail draws on behavioural change insight to ensure that environmental messages are communicated in the most effective ways. She has led groundbreaking projects to communicate climate change to Londoners, including a South Asian climate change Ambassadors’ scheme and performing arts projects.


Gail completed the Common Purpose Meridian programme for senior leaders in 2010. Prior to joining LSx, Gail worked for leading media company Emap for seven years, where she was a Retail Marketing Manager with responsibility for managing the circulation of Emap’s women’s weekly magazine portfolio including mass market titles Heat and Closer. She won industry awards for the launch of Closer and created the retail marketing strategy for men’s weekly Zoo magazine. She has a BSc in Economics and Politics from the University of Bristol.