South Asian Communities Campaign

Together this generation can tackle climate change was a programme funded through the Defra’s climate challenge fund with the aim of engaging South Asian communities in taking action on climate change.

The project intended to increase South Asian communities’ understanding of the causes of climate change, how it affects them now and in the future, and how they could all take actions.

The project targeted South Asian audiences across London but particularly the Boroughs of Brent, Croydon, Ealing and Redbridge - areas with significant South Asian populations.

This programme which ran frpm August 2006 to February 2008 targeted an audience of over 1 million people of which around 7000 were reached through direct outreach.

The messages of this campaign were communicated through a variety of methods:

Activities led by Community Ambassadors: A programme of stimulating, participative, and multi-lingual activities such as talks, games, quizzes etc from South Asian communities in partnership with community and faith groups.
Performing arts activities: In conjuction with the Community Ambassadors activities, climate change message was communicated through activities such as multi-lingual storytelling, drama, and magician by representatives of South Asian communities.
Editorial coverage in ethnic and local media, with specialist help from an ethnic media agency.

Read the final report (PDF 404 KB)

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