Greener Food Menu - Savvy Selling

• Trade with a conscience: Selling Fairtrade food and drinks guarantees that the producers get a fair price for their products, and it’s a visual demonstration of your company’s ethics.
• Keep it on tap: Avoid selling bottled water and instead serve plain or filtered tap water in reusable jugs, to reduce transport and packaging waste. It’s popular with customers too as it shows your green values. If you must serve bottled water (at an outdoor event, for example), search for suppliers who invest their profits in clean drinking water projects around the world.
• Spread the word: With a greener business you’re selling more than the edible products. If you’ve taken steps to conserve water, why not put a notice in the toilets explaining your approach to customers and encouraging their support for it. 
• Not all waste is rubbish: Often one business’s waste is another’s resource. Talk to nearby businesses to see if they can make use of your rubbish. Food waste can often be composted – either onsite or at a City Farm – or donated to your local homeless shelter. Visit the Composting Association for more information.
• Go local: Offering fresh, local, sustainable food is a savvy way of increasing your popularity with customers, boosting sales and creating new business opportunities Restaurants like Konstam, the Duke of Cambridge and Moshi Moshi have been rewarded with positive press and customer loyalty as a result of their savvy produce sourcing.