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Responsibility
As citizens of a world city, we will be aware of the impact of our actions on the rest of the UK and beyond, and will take a responsible world leadership role which contributes to the planet's sustainability.
Capability
All of us - individuals, households, businesses, local and regional government, voluntary groups - will have the information, knowledge, motivation and support to help us take both short and long-term decisions that will make us and our city more sustainable.
Creativity
We will seek new and creative ways to overcome the constraints of time and money that prevent us from taking effective decisions. We will ensure that these decisions are informed by a long-term persepctive.
Ownership
We will build and sustain a powerful sense of ownership and responsibility for our city, with our civic participation as the norm.